Sprout Moves is a contemporary dance & performance art collective based in San Francisco. They wanted the iconography to be based around the characteristics of a plant, as well as have the icon be involved with the typography based logo as well.
Pictured above were the initial thumbnail sketch concepts, and how I got to the icon logo.
Then came the rough digital renders to show the client with the color scheme that we previously agreed upon. With the digital renders, I incorporated the different font stylings to gauge opinion and to see what stylings the client appreciated most.
