Iron Grip Club was a weight lifting challenge that was held by the Campus Recreation Center. The design goal was to create a badass design that power-lifters would enjoy wearing and a design that could be versatile for stickers, floor mats, posters, and social media use.
The 1920x1080 was a size utilized for our televisions that promoted our event around the facility.
Our team came up with the idea of placing floor stickers on squat racks to promote the challenge.
Those who completed the challenge won a shirt with the design, with the respective weight.